Understand what competitors are doing well and where they fall short to find opportunities for improvement and differentiation.
Analyze competitors' strategies to identify emerging trends, user expectations, and successful design patterns.
Use insights from competitors to refine product positioning, optimize features, and create a more compelling user experience.
OKX Wallet
Experience
The Dapp home screen includes:
Banner: highlights campaigns, marketing events, sponsored content, and promising dapps.
Useful Shortcuts: favorites & tabs – quick access to saved dapps and open sessions.
Explore Shortcut: browse all dapps categorized by type and supported networks.
Featured Sections: trending, rune zone (top 1 hottest group), x layer ecosystem, layer 2 exploration, solana ecosystem, inscription zone
Meme Tools: sections are organized based on trending dapp categories, with each section providing a brief description of its features.
Experience
Clicking on a section takes users to a dedicated screen listing all Dapps within that category.
Each section includes a brief overview for context.
Each Dapp has a concise description and badges highlighting its key value (e.g., Top DEX, High APR).
Challenges & Improvements
Too much rich text makes the screen cluttered and difficult to scan.
Enhancements
Replace detailed descriptions with key features (e.g., DEX, Staking, Farming, Swap, Pool, ID).
Add a clear entry point to access the full Dapp details, where users can read a complete description.
Experience
This section style has some limitations:
Limited content visibility (only a few Dapps are displayed).
Repetitive patterns make the UI feel monotonous.
Lack of Dapp overviews, making it hard for users to grasp key details at a glance.
Experience
Filters:
Prioritize Dapp categories.
Use a dropdown menu for network selection.
Dapp Items:
Display two rows of description.
One row to show supported networks.
Include a favorite icon for bookmarking.
Instead of a sorting option, Dapps are manually ranked by top usage and popularity.
Use badges to highlight trending Dapps (e.g., Airdrop Hunting, Top DEX).
Bitget Wallet
Experience
The Dapp home screen includes:
Banner – Highlights campaigns, marketing events, sponsored, and potential Dapps.
Quick Shortcuts – Access to Favorites and Scan.
Trending List Shortcut – Displays all Dapps categorized by type and supported networks.
Horizontal Network Filter – Features a dropdown to expand all networks, with badges indicating new or hot networks.
Experience
Clicking on a section takes users to a detailed screen listing all Dapps in that category.
Dapp descriptions are not concise enough to clearly convey their purpose (similar to our one-line format).
Experience
The two filters follow the same approach as ours, increasing the height of the top navigation.
Each section contains two rows of content with horizontal scrolling and a short description.
Special items feature badges next to their names to highlight their value (e.g., Airdrop, Degen).
The competitors we analyzed share a common approach: a simple information structure with well-prioritized categories in a logical order. Their content display is minimal, often leading users to detailed pages instead of overwhelming them with information upfront. The key takeaways from their approach include how they group and prioritize categories. However, we also see opportunities to improve upon their design by experimenting with different information layouts to avoid monotony, introducing engaging effects that encourage users to scroll and explore further.